Some years ago, we were deep in the ministry grind — trying every marketing tactic imaginable to get new visitors through the doors.
We tried flyers, community events, word-of-mouth campaigns... but nothing was consistent. We'd get a spike one week and crickets the next.
That's when we discovered Facebook Ads — and everything shifted.
But even with Facebook Ads, the learning curve was steep. We wasted hundreds of dollars on boosted posts that went nowhere. Our targeting was off, our copy was generic, and we had no idea how to track results.
Money was being burned with nothing to show for it.
We knew something had to change.